Sadly, it's the old 'if it bleeds, it leads' meme. People are attracted to extremes (good or bad) and if something is boring and middle-of-the-road, they ignore

Sadly, it's the old 'if it bleeds, it leads' meme. People are attracted to extremes (good or bad) and if something is boring and middle-of-the-road, they ignore it. SLow, iterative, steady progress is boring to most people. They want dramatic breakthroughs. Most of the public can't grasp the mathematics of compounding change.