Rhetoric 101, things need to be arranged in the proper order to make the most impact on the recipient. Saying "this is the single largest technology roll-out" f

Rhetoric 101, things need to be arranged in the proper order to make the most impact on the recipient. Saying "this is the single largest technology roll-out" followed by a bit of DIY on the kitchen table does rather fall flat. There are a lot of actual good points in the article, but the ending lets it down in terms of building excitement for the bold new future. But hey, it's engineering not PR.