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"Clicks" are not the purpose. Advertising is. It's ad-bait.
"Clicks" are not the purpose. Advertising is. It's ad-bait.
Click-bait is the common term though so it's stuck around.
The title is the bait to get you to click through to the article. Without the click, there are no ads. So clickbait seems apt.
Edit: reworded for clarity