No, that's not the point I was making (you seem to be saying "Unless you're as altruistic as Jesus, why bother?") What I was saying is that if you do really ca

No, that's not the point I was making (you seem to be saying "Unless you're as altruistic as Jesus, why bother?") What I was saying is that if you do really care about something (say, the environment), it doesn't mean that you just go live in a cave in the middle of the woods, but that you should focus your efforts on reducing your environmental impact in ways that actually work (and, more importantly, industry and governmental leaders should focus efforts on things that have the biggest impact). That is, if you care about the environment, but you're someone that also orders a ton of product with the intention to return most of them, it's probably a lot easier, and will have a lot bigger impact, if you just stop that behavior, than if you, say, get rid of your car and only force yourself to walk and bike everywhere.