4 ms·
It's pretty standard price discrimination - think of it like a supermarket offering a coupon. You can get the same bottle of ketchup for full price or 20% off,
by idopmstuff 3y ago
It's pretty standard price discrimination - think of it like a supermarket offering a coupon. You can get the same bottle of ketchup for full price or 20% off, but you have to invest some time and effort to find, clip, and bring the coupon for the discount.
If there's someone out there who's considering another car that's a bit cheaper but would be willing to pay for a model X at this $10k-discounted price, they're getting a sale that they otherwise wouldn't get (albeit with lower margins). Meanwhile, people who aren't price sensitive will probably just buy the regular-priced one. They're presumably working on the assumption that profit from additional sales to people who would otherwise go with something else will outweigh any cannibalization of people who would pay for the higher-priced one taking the discounted one instead.
- edrxty 3y agoThis suggests that these software unlocks are actively corrupting the market by allowing you to compete via wasted materials instead of building better products. This sounds like something that should be illegal for the health of the market.
- Gigachad 3y agoIt's really a philosophical problem rather than a practical one. Think of the car as a black box, one costs $10k less and has less features. This is normal and well accepted. Does the fact that the features are actually there but locked matter considering the end result you get as a consumer is identical in both scenarios?
- ThatPlayer 3y agoI don't like spinning 'pay to unlock' as a positive, but when you do compare it like that, being able to pay to unlock is a slight advantage of the software-locked one versus the one without the capacity. Without it, if you decide you want the extra range, you'd have to sell your old one, and buy a new one.
- Gigachad 3y agoAs long as there was nothing deceitful, I don't see the issue. You were told the specs and the price up front and received what was advertised. And like you say, you get the added benefit of being able to change your mind later for no additional cost or hassle.
- edrxty 3y agoFundamentally if you buy something you should own it entirely. This precludes that.