Yup. To put it another way, if any company back then had Woz building things with that high a capability to cost ratio, it would have been very easy for them to

Yup. To put it another way, if any company back then had Woz building things with that high a capability to cost ratio, it would have been very easy for them to punch way above their weight and capture significant share with even modest marketing talent. And arguably, Apple could have been much more successful in the 80s and 90s if they had leveraged technical excellence at an Apple II-like price point, instead of ascending into the pricing stratosphere like they did in our actual timeline. Jobs arguably realized this a bit, as he priced the iMac ($1299) a lot better than the Macs that came before it (about $1699 for a comparable all-in-one in 1997).