4 ms·
Apple was doing the store-in-a-store thing at CompUSA and MicroCenter and maybe a few other chains. The employees worked for the chain but went to special train
by giantrobot 3y ago
Apple was doing the store-in-a-store thing at CompUSA and MicroCenter and maybe a few other chains. The employees worked for the chain but went to special training from Apple to be able to talk up the Mac stuff. Very similar to their deal today with Best Buy.
I bought my first PowerBook from such a section of CompUSA. That CompUSA was a good half hour drive from me and out of my way. I had to make a special trip to go pick it up.
What was cool about these set up is Apple apparently directed the stocking so they had Mac compatible accessories and Max boxed software. While the Mac had just fewer boxed titles in total than the PC the fact few stores rarely/barely stocked what existed made the disparity seem worse than it was.