Nah, look at it this way: A good idea or a good product are never enough. You have to sell the product in order to have it be successful. In your situation, y

Nah, look at it this way: A good idea or a good product are never enough. You have to sell the product in order to have it be successful. In your situation, you were at a bank, so your TAM was roughly 1 enterprise (or maybe a dozen, tops, if divisions had federated or siloed tech). And your 1-to-a-handful of potential customers were probably of the large and difficult to change variety. That's a huge constraint, and not landing it there doesn't mean your idea was bad, it just means you weren't successful in selling it and I'm going to tell you that you probably _couldn't_ have been successful in selling it where you were, when you were there. I worked for your lazy cousins at the same time - big insurance - and had the same issues selling my own ideas internally, if that makes you feel any better. HTMX has no such constraints. It's a decade later and the TAM is more or less everyone doing or preferring to do SSR. The same/similar good idea, but different place and time.