It matters if you're trying to build a good reputation for your startup in the public marketplace. As much as we like to think that it's all about the code, the

It matters if you're trying to build a good reputation for your startup in the public marketplace. As much as we like to think that it's all about the code, these public perception things matter. Ill-considered comments - and even well-meaning comments that have the tone-deaf dissonance of stock boilerplate - have a direct, adverse effect on the public's image of your company. If you run a company like Justin.tv, that should matter to you, regardless of your personal feelings about the suicide itself. That may seem calculated and political, but it's a reality in the unpure world of business.