No one would buy from you if you have very restrictive return policies. If you start denying people claims, you piss people off and having motivated angry cus

No one would buy from you if you have very restrictive return policies. If you start denying people claims, you piss people off and having motivated angry customers is very bad for business. You also risk the government coming down on top of you especially if your marketing includes things like "hassle-less returns" or "no questions returns". Also even if you return 11 out of 12 dresses, the margins around clothes is so high, the company still makes money. Landed costs for the dress was probably under $10 and probably sold for $100. When I worked for apparel company, we encouraged people to buy multiple products and return the stuff that doesn't fit or didn't like because in the end, we had 70% gross margins and most people are lazy and don't return stuff.