3 ms·

I don’t think the Apple store (as we know it now) existed at that point. There were resellers.

• acomjean 3y ago
  A lot of stores had "Apple Sections". Cambridge MA Microcenter still has an apple room. Or compUSAs (a sort of big box computer store, now defunct) had an Apple "Store within a store". https://www.cultofmac.com/452599/today-apple-history-apple-begins-retail-venture-inside-compusa/ https://www.cultofmac.com/452599/today-apple-history-apple-b...
  • phone8675309 3y ago
    Many Best Buy stores have an Apple section to this day.
• jjoonathan 3y ago
  There was a room in Microcenter that had a bunch of iMacs in it. I didn't know the commercial arrangement. I just knew that there was a fun green computer with a blue bug and you had to kick walnuts, avoid slugs, and free the ladybugs.
• giantrobot 3y ago
  Apple was doing the store-in-a-store thing at CompUSA and MicroCenter and maybe a few other chains. The employees worked for the chain but went to special training from Apple to be able to talk up the Mac stuff. Very similar to their deal today with Best Buy. I bought my first PowerBook from such a section of CompUSA. That CompUSA was a good half hour drive from me and out of my way. I had to make a special trip to go pick it up. What was cool about these set up is Apple apparently directed the stocking so they had Mac compatible accessories and Max boxed software. While the Mac had just fewer boxed titles in total than the PC the fact few stores rarely/barely stocked what existed made the disparity seem worse than it was.