> Do you disagree that the rebranding was a really, really stupid thing to do? What part of it was stupid? The part where we all talked about it? or the part w

> Do you disagree that the rebranding was a really, really stupid thing to do? What part of it was stupid? The part where we all talked about it? or the part where engagement went up? To get that kind of engagement and headlines with your brand you'd have to spend many many millions.