5 ms·
Google, in many cases because of GA, knows a users behavior once they reach a site. I wonder if they take into consideration, how long a user stays on a site th
by euroclydon 15y ago
Google, in many cases because of GA, knows a users behavior once they reach a site. I wonder if they take into consideration, how long a user stays on a site they find in search or how active they are at that site, when ranking search results? Wouldn't these metrics be an indicator of quality?
- vibrunazo 15y agoAccording to Dan Sullivan's periodic table, they do measure that. And it has a weight of "2" according to his model. See the "Ce" tag: http://searchengineland.com/seotable http://searchengineland.com/seotable
- jfno67 15y agoThey do say they check if the same user by cookie or logged in is back on Google within a short amount of time. This would mean the site was a poor fit for the query. It is an indicator of the quality of the result for this query and for this user. They never mentioned using Google Analytics, maybe they do too.
- bemmu 15y agoWith the amount of money at stake with even a 0.1% improvement to search quality, I must assume that every possible correlation against data they can gather is investigated.