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Now that you know that this segment of customers have a higher lifetime value than non-tablet users, how do you intend to capitalize on this knowledge? I under
by tmcneal 15y ago
Now that you know that this segment of customers have a higher lifetime value than non-tablet users, how do you intend to capitalize on this knowledge? I understand you can't get too specific on future strategy... but has this data changed how you intend to develop and market your mobile channel in the future?
- betashop 15y agoAbsolutely. I would bet we are one of the few mass market companies trying to think mObile first in terms of marketing , product, etc. Excuse typos I'm on a plane on my iPad ;-)