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>Consumers, not creators. Uh, in my country that was exactly the reverse. Macs were for creation people: journalists, writers, audio and video producers, press
by anthk 3y ago
>Consumers, not creators.
Uh, in my country that was exactly the reverse. Macs were for creation people: journalists, writers, audio and video producers, press people, cinema, poster designs, comic books... everything multimedia related.
If you knew what CMYK/RGB does mean, you'd probably be using a Mac at work.
- TillE 3y agoThat was the traditional Mac audience through the 80s and 90s. The point is that the iMac was an attempt to reach beyond that, to home users who just wanted to browse the internet and stuff.
- mruniverse 3y agoYes, at the time it was all about desktop publishing and graphic design. It wasn't until the end of the 90s that PCs started to make its way into that niche. Also it didn't feel like Apple was for consumers until the iPod came out.
- pjmlp 3y agoPCs were already in that niche pretty much all over the world since Windows 95 got introduced, until the Apple recovery they were mostly an US focused company, they weren't going bankrupt for nothing. In Portugal, nowadays there are Apple Stores all over the big cities, although people still mostly buy them on credit and cable TV deals, back in those days there was a single vendor, Interlog in Lisbon, that would sell for the whole country. Buying Apple gear meant either traveling to Lisbon, having them coming to the company if big enough or a renowed university, or buying by catalog in the listings from computer magazines.
- grishka 3y agoThis. When I was a kid in the 90s, I was told that "there's also Apple, they make Macintosh computers, those are very expensive but very good with colors and fonts". The only time I saw that first-gen iMac, and classic Mac OS when it was still current, was at some kind of computer exhibition. My next contact with Mac OS was in the late 00s when I discovered Hackintosh and the fact that my desktop at the time can run it.
- JKCalhoun 3y agoI think that was when Jobs was deciding to bifurcate Apple's product line into the Pro and Consumer. Obviously the iMac was Consumer ... Apple would still cater to the Pro market, the creatives, but the iMac was not that machine.
- furyofantares 3y agoWhy in the world do people cut from the article and respond to something it didn't say? Here's the quote from the article. > But Apple reasoned that most people were consumers, not creators.