I don't know how true this is, but the story was always that the Steves chose "Apple" because it was ahead of "Atari" in the phone book. I hope it's true. But

I don't know how true this is, but the story was always that the Steves chose "Apple" because it was ahead of "Atari" in the phone book. I hope it's true. But these things often turn out to be myths.