> Why would you want to grow as fast as possible? Short answer: to juice the numbers ahead of an IPO. Long answer: In the short term companies need quick and

> Why would you want to grow as fast as possible? Short answer: to juice the numbers ahead of an IPO. Long answer: In the short term companies need quick and dirty ways to get market share. Showing growth tells investors that they've established product market fit and opens the door to acquiring more funding to scale up. Once public, the stock market will be forgiving of fast growing but unprofitable companies offering the distant promise of massive profits.