SV rich kids would rather cloud-enable everything to the point printers are obsolete, because: - Margins for selling collected consumer data may be higher than

SV rich kids would rather cloud-enable everything to the point printers are obsolete, because: - Margins for selling collected consumer data may be higher than than margins for ink. Ink has materials, production, and inventory cost that data storage does not, though this assumes cloud storage remains cheap. - Renting storage space for consumer documents is recurring revenue versus the non-recurring revenue of selling ink (HP is trying to get people on ink subscription plans, maybe it'll work). - Unique value-adds: E.g. Get people to store their personal documents online and they'll be sticky recurring revenue, because moving them is hard. Extra revenue opportunities by offering integration with other services for extra $$$. E.g. store your personal documents and use our integrated DocuSign like service. - Abolish paper to save the forests. Printed matter soon becomes a hipster fad, then disappears. Though you do have to keep some around for faxes, which are never going away.