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If only every company developed sales funnels like this intern pipeline, there would be many more happy customers in the world. You could probably launch a bus
by davemel37 15y ago
If only every company developed sales funnels like this intern pipeline, there would be many more happy customers in the world.
You could probably launch a business in almost every possible field in the world, charge 50% more than everyone else, not fix a thing about how you do business... except cloning a sales funnel like the one mentioned in this article,(overwhelming your "qualified" prospects with a pleasantly surprising "shock and awe" experience and you would crush the competition, and have prospects lining up around the block begging you to take their money!
It might cost you an extra buck or two upfront, but it will pay for itself in spades in the long run, and as the article points out, greatly minimize your risk by qualifying your prospects before investing in them, and instead spend the money on attracting the top 1% of customers!!!!
I guess the only real question is... This article is 5 years old, what's taking you so long to realize your customers just want to feel special and want an experience they can't resist sharing with everyone out there.
It truly amazes me that there is a guaranteed to work formula here, and yet so many companies spend their marketing dollars trying to attract everbody or the wrong-body instead of investing in the right people at the right time, and making bigger margins, delivering better services and experiences to better customers, who are very happy to pay premiums.