I'm running an AdWords campaign for http://firstblogmedia.com http://firstblogmedia.com right now. It's been my experience that image ads on the content networ

I'm running an AdWords campaign for http://firstblogmedia.com http://firstblogmedia.com right now. It's been my experience that image ads on the content network are a favorable way to raise awareness about services that people may not actively search for on Google. The search network, on the other hand, is best for advertising those products and services people know about (e.g. pittsburgh pizza, online productivity software). Of course Google will say (and I agree) the optimized campaign will include components of both content and search, but it might be useful to consider the different types of traffic you'll get from each, and where you should place the bulk of your effort. I've preferred the content network which gets me more traffic with only a slight compromise in conversions (measured by form sign-ups). Also, bear in mind that you should create separate, manageable ad campaigns for both networks because Google uses different targeting information for placement in each. Aside: I'm working on my online advertising chops and should have my Google Advertising Professional certification in a few weeks. If you want to talk to me drop me a line (brian [at] firstblogmedia.com). I'm happy to chat with you guys if it means I'll get some early experience dealing with client questions.