The title is a bit misleading, because right underneath it says: "Price push by Disney, others is part of effort to trim losses, steer users toward more-lucrat

The title is a bit misleading, because right underneath it says: "Price push by Disney, others is part of effort to trim losses, steer users toward more-lucrative ad-supported plans" If ad-supported plans are more lucrative, the obvious play is to increase non-ad prices and force people to switch to ad plans. IOW, they aren't betting you'll pay up, they're betting you'll sit and watch ads.