This article mentioned building an app "that people love," but didn't specifically mention one critical factor customers use in evaluating software: usability a

This article mentioned building an app "that people love," but didn't specifically mention one critical factor customers use in evaluating software: usability and design. Get subject matter expertise on your team before building the user-facing parts of your product. Engineering teams know that they're not good at marketing or sales, but don't usually realize how much winging-it with design scares away users.