3 ms·

A key difference here is that cannabis marketing is limited by rules similar to the rules around sale of alcohol. Gambling lacks most of those key controls. Fo

A key difference here is that cannabis marketing is limited by rules similar to the rules around sale of alcohol. Gambling lacks most of those key controls. For example, betting organizations are allowed to offer free trials of their product, you see a lot of that advertised on billboards. Get $100 free when you create an account. Also, gambling mechanics can be integrated into other products. App Store gaming is a good example here, too. In the UK, alcohol is sold as a loss leader by grocery stores. https://www.ias.org.uk/wp-content/uploads/2020/09/rp05062008.pdf https://www.ias.org.uk/wp-content/uploads/2020/09/rp05062008... and their rate of alcoholism is 150% of the USA's rate, where similar tactics are forbidden. I'm not saying that alone is responsible, but using it as an example of how looser regulation leads to more effective marketing and more participation. I believe we'll see similar tactics, maybe something akin to bundling, with gambling here. Get $50 free betting credits a month with your subscription to Disney plus. Get $200 free with your ticket to Disneyland. Epic Games holiday sale with $10 gambling credits with every purchase. The goal will be to integrate gambling with daily life enough that anyone with a problem will constantly have opportunities to spend, and for everyone else it becomes a normal hobby, one tap away on their phone at all times. And this is a market where behavioral targeted advertising will really shine.

faeriechangling 3y ago
Hmm, I wouldn't say alcohol is a good example of something well regulated. There should really be cancer warnings on every bottle to really whack people over the head that scoffing at smokers exposing themselves to lung cancer while drinking cancer juice is majorly stupid. People are mostly naive to how much risk they're taking by drinking. Less than smoking - but still a pretty decent amount. Smoking is something that's well regulated.

faeriechangling 3y ago

Hmm, I wouldn't say alcohol is a good example of something well regulated. There should really be cancer warnings on every bottle to really whack people over the head that scoffing at smokers exposing themselves to lung cancer while drinking cancer juice is majorly stupid. People are mostly naive to how much risk they're taking by drinking. Less than smoking - but still a pretty decent amount. Smoking is something that's well regulated.