> Why would you want to grow as fast as possible? Because they thought their business model was so amazing that everyone would copy it, and thus they wanted to

> Why would you want to grow as fast as possible? Because they thought their business model was so amazing that everyone would copy it, and thus they wanted to build and maintain a first mover advantage. They overestimated how much competition they would face and underestimated the logistical challenges of their model.