If this is the attempt of some dept to increase ads for whatever metrics or bonuses, I suggest that this move will not increase ads much at all. Many of us wil

If this is the attempt of some dept to increase ads for whatever metrics or bonuses, I suggest that this move will not increase ads much at all. Many of us will just pay for premium to avoid. Some of us will engage in the non-stop war of ad block blocker blocker and perhaps ramp up to some other caching / buffering system that blocks the ads another way that makes it seem they run or whatever. Sure a few grandmas who had a blocker setup for them will capitulate, but I would bet if you are aiming for some sort of 2% increase it will fall very short. I block ads primarily for security, and because I abhor being forced alcohol ads and similar without a way to block at the ip level. If adblockers are blocked I will be forced to go premium or switch to peertube / rumble / fbook, etc. I can't do ads, sanity, security, and time wasting are not in my future time blocks. Although I would say, that some ads are interesting from a mar-tech / creative interest, and I wouldn't find a separate tab with a list of 'ads that may interest you' similar to the home page - strange I know - but that way I could avoid the security concerns and other concerns, and choose a few that could offer interesting offers.