I would assume that, as the developer of an agent, you could create those goals for them. But, to pre-empt an overly-philosophical reply, can I remind you that

I would assume that, as the developer of an agent, you could create those goals for them. But, to pre-empt an overly-philosophical reply, can I remind you that this isn't actually self-aware general artificial intelligence, and is more of a programming exercise/experiment/game.