3 ms·
Did Mr Beast not realise that creating thousands of ghost restaurants would be a bad idea?
by dom96 3y ago
Did Mr Beast not realise that creating thousands of ghost restaurants would be a bad idea?
- colechristensen 3y agoIs there anything particularly wrong with a delivery-only restaurant? That is the standard definition of “ghost restaurant” I know of.
- benatkin 3y agoquality control
- sleepybrett 3y agoshould be no different than any other franchisee. If you are worried about them ruining your reputation then you should QC them with secret shoppers, inspectors, etc.
- constantly 3y agoNot really anything super wrong with it, other than perhaps it would be harder to air grievances with them because there’s usually nowhere to go, and QC issues. “Ghost Kitchens” have a more nefarious connotation than “delivery only” though because often it will be a single kitchen yet be advertised as many distinct restaurants. I saw one in one major city that was something like fifteen “different restaurants” operating from the same small space, which is sketchy. But I think the person to whom you’re responding was relying more on the word “thousands” here. So given the connotation I think opening thousands of these things is pretty sketchy for some random YouTube personality with presumably no experience with restaurants to be opening simultaneously.
- NolF 3y agoHe created the idea at the beginning of the pandemic. His thought process was that the Mr Beast brand would allow smaller stores to carry his product and incentivise people to buy take out from those shops and help during lockdowns. I don't believe the contract between him and VDC is out outlining the contractual obligations, SLAs, trademark and marketing issues etc.
- stcredzero 3y agoThere was an explicit agreement that VDC was not to trademark his brand/likeness. They just went and did it.