5 ms·

Apparently, this sort of thing happened to Mr. Beast with regards to Mr. Beast Burger. Even though his agreements/contracts forbade the company making the virtu

Apparently, this sort of thing happened to Mr. Beast with regards to Mr. Beast Burger. Even though his agreements/contracts forbade the company making the virtual restaurant supplies from doing so, that company trademarked his likeness and brand in half a dozen foreign countries. He's currently suing them for damages, and for not paying him the agreed amount for his participation. (Apparently, they had paid him $0!)

Solvency 3y ago
Why are we acting like Mr Beast didn't also steal the moniker from Mr Beast (of Exit Through The Gift Shop notoriety)?
- burkaman 3y ago
  Are you thinking of Mr. Brainwash?
  - echelon 3y ago
    Yeah, they have to be. https://en.wikipedia.org/wiki/Mr._Brainwash https://en.wikipedia.org/wiki/Mr._Brainwash (Don't read if you don't want spoilers. Exit Through the Gift Shop is phenomenal and should be watched without knowing about this guy. Watch it, then read the Wikipedia article for yet another surprise.)
    - deleted 3y ago
      [deleted]
- dymk 3y ago
  Who?
- tester457 3y ago
  His name was generated by xbox for a gamertag
dom96 3y ago
Did Mr Beast not realise that creating thousands of ghost restaurants would be a bad idea?
- colechristensen 3y ago
  Is there anything particularly wrong with a delivery-only restaurant? That is the standard definition of “ghost restaurant” I know of.
  - benatkin 3y ago
    quality control
    - sleepybrett 3y ago
      should be no different than any other franchisee. If you are worried about them ruining your reputation then you should QC them with secret shoppers, inspectors, etc.
  - constantly 3y ago
    Not really anything super wrong with it, other than perhaps it would be harder to air grievances with them because there’s usually nowhere to go, and QC issues. “Ghost Kitchens” have a more nefarious connotation than “delivery only” though because often it will be a single kitchen yet be advertised as many distinct restaurants. I saw one in one major city that was something like fifteen “different restaurants” operating from the same small space, which is sketchy. But I think the person to whom you’re responding was relying more on the word “thousands” here. So given the connotation I think opening thousands of these things is pretty sketchy for some random YouTube personality with presumably no experience with restaurants to be opening simultaneously.
- NolF 3y ago
  He created the idea at the beginning of the pandemic. His thought process was that the Mr Beast brand would allow smaller stores to carry his product and incentivise people to buy take out from those shops and help during lockdowns. I don't believe the contract between him and VDC is out outlining the contractual obligations, SLAs, trademark and marketing issues etc.

Solvency 3y ago

Why are we acting like Mr Beast didn't also steal the moniker from Mr Beast (of Exit Through The Gift Shop notoriety)?

burkaman 3y ago
Are you thinking of Mr. Brainwash?
- echelon 3y ago
  Yeah, they have to be. https://en.wikipedia.org/wiki/Mr._Brainwash https://en.wikipedia.org/wiki/Mr._Brainwash (Don't read if you don't want spoilers. Exit Through the Gift Shop is phenomenal and should be watched without knowing about this guy. Watch it, then read the Wikipedia article for yet another surprise.)
  - deleted 3y ago
    [deleted]
dymk 3y ago
Who?
tester457 3y ago
His name was generated by xbox for a gamertag

dom96 3y ago

Did Mr Beast not realise that creating thousands of ghost restaurants would be a bad idea?

colechristensen 3y ago
Is there anything particularly wrong with a delivery-only restaurant? That is the standard definition of “ghost restaurant” I know of.
- benatkin 3y ago
  quality control
  - sleepybrett 3y ago
    should be no different than any other franchisee. If you are worried about them ruining your reputation then you should QC them with secret shoppers, inspectors, etc.
- constantly 3y ago
  Not really anything super wrong with it, other than perhaps it would be harder to air grievances with them because there’s usually nowhere to go, and QC issues. “Ghost Kitchens” have a more nefarious connotation than “delivery only” though because often it will be a single kitchen yet be advertised as many distinct restaurants. I saw one in one major city that was something like fifteen “different restaurants” operating from the same small space, which is sketchy. But I think the person to whom you’re responding was relying more on the word “thousands” here. So given the connotation I think opening thousands of these things is pretty sketchy for some random YouTube personality with presumably no experience with restaurants to be opening simultaneously.
NolF 3y ago
He created the idea at the beginning of the pandemic. His thought process was that the Mr Beast brand would allow smaller stores to carry his product and incentivise people to buy take out from those shops and help during lockdowns. I don't believe the contract between him and VDC is out outlining the contractual obligations, SLAs, trademark and marketing issues etc.