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> That is talking about specs, and it is exactly what the competition did too. Here in the unit "number of songs". The statement isn't just the storage space i
by giantrobot 3y ago
> That is talking about specs, and it is exactly what the competition did too. Here in the unit "number of songs".
The statement isn't just the storage space in a convenient unit but also the approximate dimensions and weight in a convenient unit. But both parts of the statement are describing the problem being solved.
It's a good marketing statement because it focuses on a problem being solved rather than the mechanism by which the problem is being solved. The iPod had a lot of clever engineering but the marketing was always about the "problem" of carrying music with you and the iPod solving that problem.