It's also Google licking the cookie. They maintain a moat around ads by doing just enough to threaten to destroy anyone that gets close to their ecosystem. Fac

It's also Google licking the cookie. They maintain a moat around ads by doing just enough to threaten to destroy anyone that gets close to their ecosystem. Facebook survived because G+ product vision was so out of touch with reality and FB were not part of the anti-compete hiring nonsense so that they managed to poach a lot of good people.