Using Apple as an example seems silly because from what I see they agonize over the tiniest quality details in their products (and still often get it wrong). Th

Using Apple as an example seems silly because from what I see they agonize over the tiniest quality details in their products (and still often get it wrong). They spent almost 5 years and billions building an AR headset that possibly doesn't even have a market. This is the biggest and most successful business ever, how does that factor into the "generate business value" rhetoric.