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> But if you're in the business, as in commercial enterprise, of reaching out to a large and generally undefined audience I don't think people should skip step
by Zambyte 3y ago
> But if you're in the business, as in commercial enterprise, of reaching out to a large and generally undefined audience
I don't think people should skip step 1 in the name of making a buck. Having a target audience should be critical for a commercial endeavor.
> And manual outreach through a small group ... really isn't effective.
Why do you think that?
- dredmorbius 3y agoTarget audiences are identified in mass-marketing campaigns, the term of art is market research. Your second question simply doesn't deserve a response.
- Zambyte 3y ago> Your second question simply doesn't deserve a response. Clearly it did, and quite a disrespectful one at that. I guess (and I have to guess, since you won't tell me) you think that because you can't talk to many people, and you think it is self evident that businesses should target many people. I do not think that is self evident. I think instead of few people targeting many people, many people should target few people. You have probably heard that you can't make everyone happy. That's true. But it becomes less true the smaller the group that "everyone" is. If your target audience is a handful of people, you can make them all happy. You can even potentially individualize what you produce to meet the needs of specific individuals. You cannot do that when your target audience is a billion people. Be nicer next time.