The other way to look at this is because of the fools who join an unlimited plan, but do not use more than other cheaper plans on a consistent basis, is that th

The other way to look at this is because of the fools who join an unlimited plan, but do not use more than other cheaper plans on a consistent basis, is that they effectively eliminate the pricing structure to leave just one plan which then gets capped to just beyond their average. Such a low cap obviously then defeats the point of having any unlimited plans or pricing structure in the first place. In otherwords, this plays into the hands of the vendor to merely offer the illusion of choice - something which seems to be psychologically very important to most humans. Yes, many people do in fact need or want an actual unlimited plan at least some of the time...