PR. More content than you might expect, in a variety of “reputable” news outlets as well a veritable plague of blogs, is paid placement. Either through the out

PR. More content than you might expect, in a variety of “reputable” news outlets as well a veritable plague of blogs, is paid placement. Either through the outlet directly, or through a contributing writer that has (not all that) covert connections to PR firms. PR pieces are often very subtle and difficult to detect because they tend to be on orthogonal subjects to the intended ”drive by” messaging. After engaging PR and marketing firms for a few years now and seeing the kind of things that show up on their price lists, I have near zero marginal faith in media as a source of unbiased information. You end up seeing the fingerprints of priming, perverse incentive and commercialised bias in nearly everything. Why do you think all those article writers write? Few of them are directly compensated.