My point is that nobody uses the Xbox store, if you're using that as a metric then they're really failing. Unless you consider the generic, installed by default

My point is that nobody uses the Xbox store, if you're using that as a metric then they're really failing. Unless you consider the generic, installed by default "Xbox app" that's bundled with windows since 10 but again, nobody buys from that. And their strategy is still to keep them separate since Xbox Live is still different from Game Pass, and PC Game Pass is still different from Xbox Game Pass. Microsoft already "owns" PC Gaming by virtue of having windows, but they're not benefitting from it in a direct way through sales or licenses.