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You know those preinstalled-but-not-really app ads that are in the Start Menu, for Candy Crush and the like? How much do you think those are worth — what's the
by derefr 3y ago
You know those preinstalled-but-not-really app ads that are in the Start Menu, for Candy Crush and the like? How much do you think those are worth — what's the right CPM for them? (And yes, these are adspace, with CPM costs — even if you never click+install Candy Crush from the start menu, you're still being reminded of its existence every time you open the start menu, so the impressions are valuable, not just the conversions.)
Microsoft knows the right CPM for these, because of their telemetry about start-menu usage. And while Microsoft isn't selling that information, per se, they are giving it to partners who consider running one of those ads.
- scrollaway 3y agoOkay but that’s indirect effects. Telemetry isn’t what’s valuable in your example — the ad is. Everything you do as a company, that creates value, also indirectly helps your ad prices if you start selling ads. That is the Google strategy: they used to deliver immense value with little monetization and now the balance has changed. Having an issue with this with that reasoning is akin to having an issue with a company creating anything of value.