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Indexing and fingerprinting your browser history locally in Chrome, to generate a set of demographic and special-interest identifier tags, that are then attache
by derefr 3y ago
Indexing and fingerprinting your browser history locally in Chrome, to generate a set of demographic and special-interest identifier tags, that are then attached to your Google account; where the special-interests are used by Google Ads to personalize the ad auctions, and the demos are used by Google Ads to price your CPMs.
- londons_explore 3y agoBut isn't that far better than what most competitors would do... Just upload all the data to a server and do ad-targeting there.
- londons_explore 3y agoMost people don't want to see ads... But if they do see ads, they don't really care how it is decided which ones to show... Phase of the moon, random numbers, or the third word of every email in my gmail account are all equally fine in my eyes. However, I do care about what other uses my data might be used for. Therefore, googles solution of using all my private data, but with the opensource code running on my machine within my control, is actually perfect for both me and them.
- jrm4 3y agoDid you ask everybody before you came to that conclusion that they don't really care? This is the biggest problem. If it's not a big deal, fine -- explain this clearly to everyone how it all works.
- Retric 3y ago> locally in Chrome Google is likely afraid of a similar backlash as what happened to Apple when they wanted to use local hashing of images. They might consider it if they couldn’t basically do the same thing via upload data.
- callalex 3y agoIf you are not making a joke, I would like to point out to you and other readers that you are directly describing Google’s proposed stalking web standard they call FLoC https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-...