2 ms·
Google's relationship with blogs is downright schizophrenic. So it seems you can be penalized for keeping old content around. You're also penalized for not ge
by A_D_E_P_T 3y ago
Google's relationship with blogs is downright schizophrenic.
So it seems you can be penalized for keeping old content around. You're also penalized for not generating and updating new content all the damn time.
The marketing guys I work with are always on my case about this.
"We need new content!"
"We have nothing to say on our corporate website that people will want to read."
"It doesn't matter. Write stuff anyway, for SEO."
"You're not going to get me to publish blogspam just because you think it's what Google wants."
"B-but you don't understand! You need to. Everybody else is doing it!"
- slashdev 3y agoFortunately LLMs should end this idea of ranking content. It’s going to poison the well so badly search engines will have to rank on everything but content. Except links already proved too spammy and Google had to change gears to prioritize content. I wonder where that leaves them now.
- CamperBob2 3y agoIt will leave them in a tarpit of their own making. Google was useful only in a world where content quality mattered.