Predatory pricing. The startup business model is to lock customers and suppliers into one another through your platform and then boil the frog with price increa

Predatory pricing. The startup business model is to lock customers and suppliers into one another through your platform and then boil the frog with price increases and cost reductions. If you don't successfully lock people in you fail. If you do, you have a nearly unbreakable monopoly and your investors can suck money out of the business basically forever. Amazon, Google, and Apple are probably the most successful examples of this.