Lets look at Apple. It is so profitable it has managed to accumulate 200 billion in cash, that it doesnt know what do with. It could reduce prices, but why do

Lets look at Apple. It is so profitable it has managed to accumulate 200 billion in cash, that it doesnt know what do with. It could reduce prices, but why do that when you can increase the size of your cash mountain. Thats value system dominates the thinking of the luxury class across the entire developed world. How do you change that value system? And how do you measure that its changing. Because it has to change or nothing is sustainable.