The issue is that we must enforce these rights within the market, or we circumvent law. "Freedom of speech" doesn't matter if the user can only choose from mark

The issue is that we must enforce these rights within the market, or we circumvent law. "Freedom of speech" doesn't matter if the user can only choose from market participants which restrict speech. There is absolutely no guarantee that "the free market will sort things out" as so many believe. The only guarantee must come from corporate restrictions which enable individual freedoms. You could argue John Deere shouldn't be required to sell you a tractor which you can repair at home. But if you don't require that, they won't, and you've chosen to prioritize corporate needs over individual needs.