You could say more or less the same thing about how calendars and date/time are implemented today, as well as general language support when including bidi, CJK,

You could say more or less the same thing about how calendars and date/time are implemented today, as well as general language support when including bidi, CJK, and other non-roman languages. Unicode is widespread but we still have a variety of encodings, not just UTF-8.Geographical naming isn't exactly a solved problem, but localization exists. We have stuff that works, there are rough edges and plenty of places it could improve, sure. Maybe my experiences in the industry have been particularly plagued by the handling of names, sometimes so badly that I have to roll my eyes. The handling of human names just seems like a big opportunity to remove friction across international boundaries.