> effective communication has no merit Effective by what standard? The titular quip is very effective click bait, and if you make your living attracting click

> effective communication has no merit Effective by what standard? The titular quip is very effective click bait, and if you make your living attracting clicks then I suppose that has merit. But it fails abysmally by the standard of transmitting information clearly (which is made all the more ironic by the fact that it doesn't even follow the guidelines described in the article). Attracting clicks and communicating clearly are fundamentally at odds because the whole point of click bait is to withhold the relevant information so that you have to click to find it. So you really do have to choose a side.