But it's much more specific than that. I know that it's common in such blogs to introduce useless neologisms and reinvent established concepts, but this seems t

But it's much more specific than that. I know that it's common in such blogs to introduce useless neologisms and reinvent established concepts, but this seems to warrant it enough. It's specifically that success often relies on something that its user doesn't want to admit (either to stop competition, as in the war example, or just because the tool is socially unacceptable or wouldn't make them look good), but they also don't want to say "I won't tell you, it's a secret" and instead they make up some other reason that actually doesn't work. This is way more concrete than just "what happens after people lie". Many lies aren't about reasons and recipes for success.