I think he's correct to identify monetization of links via adwords as an important inflection point. There was no coming back after that. At the time, I just th

I think he's correct to identify monetization of links via adwords as an important inflection point. There was no coming back after that. At the time, I just thought of it as "MBAs got on the web and ruined a nice thing," but that's too crude an explanation for something that had various causes.