I'm not sure I'd go this far. Think of the advice that PG gives, which is along the lines of: make something people want, get it in front of those people, and w

I'm not sure I'd go this far. Think of the advice that PG gives, which is along the lines of: make something people want, get it in front of those people, and work very hard. This is very useful advice to someone who has never heard it (though the last one is very obvious), and it doesn't really take away anything from PG to say it loudly. He is especially unlikely to care if people use his advice to get rich, since he is himself already very very rich. But even someone who was not rich wouldn't really care unless there is a good likelihood that he is giving his competitors a leg up by sharing this advice. And for someone like PG, there's a net benefit to giving this advice because (1) it will lead to more people who are willing to work hard becoming successful (which will lead to useful products/services being available in the world — including to PG), and it helps to build PG's brand. The thing you do have to worry about is when there's a potential conflict between (1) what they did to become successful and (2) what they want people to think they did to become successful. That's what this article is about. People want you to think they got ripped by lifting a ton — not by using steroids.