This is a great way to describe all those "buy my book to learn how to make money online!" scams. The real way to make the money is to trick people into buying

This is a great way to describe all those "buy my book to learn how to make money online!" scams. The real way to make the money is to trick people into buying the books/courses/doodads, but you can't actually _say_ that. (Or if you do, you have to do so in such a way that you're pretending you're letting the buyer become part of the "inside club", so they don't feel tricked, they feel like they can start tricking people now, too. Very classic con strategy.)