Remember also that Lyft's original positioning was the "cool bro" company that thought that "mustache rides" and fist bumps were the funniest thing ever. That w

Remember also that Lyft's original positioning was the "cool bro" company that thought that "mustache rides" and fist bumps were the funniest thing ever. That was when Uber was the "rich bro" company. When Uber became the bad guy, Lyft became the good guy.