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This is what consultants get taught when communicating to executives. Start by your conclusion/most important idea then support it
by thrawa8387336 3y ago
This is what consultants get taught when communicating to executives. Start by your conclusion/most important idea then support it
- oxygen_crisis 3y agoEven in lower-stakes communication it's a good practice, I figured this out early in my career when I was doing tech support. In e-mails, I noticed a lot of customers didn't register much beyond the first couple sentences. Or they would react to some point of curiosity or contention about the explanation without taking the steps forward or providing the information we were asking for. In real-time conversations it meant the machines were idle during the explanation of why we were going to do the next step, when often there would be plenty of time to explain why while we were in the process. (In the days of dial-up and RAM measured in megs instead of gigs, even "open a browser and go to our website" could take a minute) It's a huge time-saver. You want that little excerpt in a pop-up mail notification to have the call to action displayed. Especially when you need them to take ten seconds to provide some information. Seeing the call to action immediately might bump you up in their multitasking queue whereas they're more likely to sit on it if they see the opening sentence of some exposition pop up.