Yes, but my point is that it's a really bad example, chosen to optimize for marketing rather than illustrating actual effective communication. In and of itself

Yes, but my point is that it's a really bad example, chosen to optimize for marketing rather than illustrating actual effective communication. In and of itself there is nothing wrong with marketing, but intentionally sacrificing effective communication in a piece whose topic is effective communication strikes me as particularly ironic, and it really rubbed me the wrong way.